MEME Exhibition at CCBB Rio: Free Entry, Dates & Guide
Updated October 29, 2026. MEME: no Br@sil da memeficação opens at CCBB Rio on November 7, 2026 and runs through February 1, 2027. Admission is free, with tickets available through CCBB’s official platform or at the box office, subject to availability.
The exhibition brings together around 800 works and pieces of content by approximately 200 artists and digital creators, exploring how memes evolved from online jokes into a form of cultural, political, artistic and social expression.
Quick summary
| Exhibition | MEME: no Br@sil da memeficação |
| Dates | November 7, 2026 to February 1, 2027 |
| Venue | CCBB Rio — 1st floor |
| Address | Rua Primeiro de Março, 66 — Downtown Rio |
| Hours | Wednesday to Monday, 9:00 am–8:00 pm |
| Closed | Tuesdays |
| Admission | Free |
| Age rating | All ages |
| Curators | Clarissa Diniz and Ismael Monticelli |
Is it worth visiting?
Yes, especially for visitors interested in digital culture, humor, internet communities, communication and contemporary art. The exhibition treats memes not only as jokes, but as a way to discuss language, identity, politics, memory, visibility and misinformation.
It is also a strong free option for rainy days or for travelers looking for free things to do in Rio.
What is the MEME exhibition like?
CCBB presents it as the first major Brazilian exhibition dedicated to the meme as a cultural, artistic and social phenomenon. The route combines installations, videos, objects, digital images, interactive experiences and works directly connected to internet culture.
Names highlighted by CCBB include Porta dos Fundos, Rafael Portugal, Greengo Dictionary, Ruth Lemos, Sensacionalista, Marcelo Tas, Panmela Castro, Lenora de Barros, Regina Silveira and Augusto de Campos, among many others.
Main sections
Prologue — Alisa meu pelo
The exhibition opens with the meme based on the jaguar from Brazil’s R$50 banknote, which went viral in 2017, transforming the digital reference into a physical and interactive experience.
1. Ao pé da letra
Focuses on wordplay, intentional mistakes, captions, dubbing and the mismatch between image and text that often creates online humor.
2. A hora dos amadores
Looks at how the internet allowed ordinary people to become protagonists and content creators.
3. Da versão à inversão
Explores copying, parody and imitation as tools for generating new meanings — a logic closely connected to how memes spread.
4. O eu proliferado
Discusses private life transformed into content, self-promotion, online identity and constant exposure of everyday life.
5. Combater ficção com ficção
Addresses politics and information circulation, including memes as criticism and resistance as well as their relationship with misinformation and polarization.
Epilogue
Developed with UFF’s #MUSEUdeMEMES, the final section includes interviews with Brazilian creators trying to answer a deceptively simple question: what is a meme?
Is the MEME exhibition free?
Yes. Admission is free. CCBB states that tickets can be obtained through its official ticket platform or directly at the box office, subject to availability. On weekends and holidays, booking ahead is a good idea.
Dates and opening hours
- Period: November 7, 2026 to February 1, 2027.
- Hours: Wednesday to Monday, 9:00 am–8:00 pm.
- Closed: Tuesday.
- Location: 1st floor of CCBB Rio.
- Age rating: all ages.
Check the official CCBB website before visiting, especially on holidays.
How to get to CCBB Rio
CCBB Rio is at Rua Primeiro de Março, 66, in Downtown Rio. Uruguaiana is one of the nearest metro reference points; VLT and buses also serve the area.
A simple Downtown itinerary
- 10:00 am: MEME exhibition at CCBB.
- 12:00 pm: lunch in Downtown Rio.
- 1:30 pm: walk around Praça XV.
- 3:00 pm: Museu de Arte do Rio or Praça Mauá.
- Late afternoon: Boulevard Olímpico.
Where to stay
For a broader Rio trip, Flamengo, Glória and Botafogo balance easy access to Downtown with convenient connections to the South Zone.
The Stay22 map contains affiliate links. Viagens e Lugares may earn a commission on bookings made through it, at no extra cost to you.
FAQ
How much is the MEME exhibition at CCBB?
Admission is free.
When does it run?
From November 7, 2026 to February 1, 2027.
What are the opening hours?
Wednesday to Monday, 9:00 am–8:00 pm. CCBB is closed on Tuesdays.
Is it suitable for children?
The official age rating is all ages, although some sections address social and political themes connected to digital culture.
How many works are included?
CCBB reports around 800 works and pieces of content by approximately 200 artists and creators.
Where is it?
CCBB Rio, Rua Primeiro de Março, 66, Downtown Rio.
Official sources
CCBB — MEME: no Br@sil da memeficação
CCBB Rio — official program
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